According to Tom Emrich, "8th Wall developers can now add the same mapping technology powering Niantic, Inc.'s games into any WebAR project!

With Niantic Lightship Maps for Web, 8th Wall developers can:
- Add a map to WebAR projects in minutes
- Use themes and add your own locations
- Create a world of AR content "

More here on 8th Wall 

Photo by David Grandmougin